Five brands, one catalogue, seven languages.
Allied Vision has brought together the TKH Group camera brands Allied Vision, SVS-Vistek, Chromasens, Mikrotron and Euresys on one shared platform. We designed it, built it and run it.
Ausgangslage
Each of the five brands had its own website, its own systems and its own structure for product data. The goal was one shared catalogue in which every camera can be compared with every other – regardless of brand. There were six months from the end of the concept phase to launch. Customers in Asia were to be served in their own language from day one, including a separate website for mainland China. And the rankings and bookmarks of five websites had to survive the move.
Lösung
One shared product model, a camera selector across all brands, seven languages and connections to CRM, marketing, intranet and HR system.
Ergebnis
The platform launched on time and shows the entire portfolio in seven languages. Customers now compare cameras across brands instead of switching between five websites. We released the DeepL integration with glossaries as open source: s2hub/silverstripe-autotranslate.
- 5 → 1brands on one platform
- 850cameras at launch
- 7languages, separate site for China
- 7.500redirects
- 6 monthsfrom concept to launch
One product model for all
More than 150 specification fields per camera. Each source has its own field mapping and an import that can be repeated and verified.
Camera Selector
Faceted search across all brands, side-by-side comparison and a frame-rate calculator. Datasheets are generated as PDFs directly from the CMS data.
Seven languages
Multilingual with Fluent, automatic translation with DeepL and a glossary per language, separate website alliedvision.cn.
Search and migration
Typesense searches pages and cameras in all languages. 7,500 redirects lead old addresses to the matching new pages.
Portals and interfaces
Partner programme with approval workflow, protected downloads, intranet for four sites with SharePoint. Enquiries go to Salesforce, marketing forms to HubSpot, job ads come from Persis HR.
AI assistant
An assistant by TKH Artificial Intelligence answers technical questions and links to the matching product pages.
Wie es weitergeht
An open-source PIM will become the central source of product data. The connection to Comarch ERP brings customer-specific prices and logins to the website.